After nearly three decades of distinguished service, including nine years as Chief of Police, Chief Amy Prock has announced her retirement from the Myrtle Beach Police Department, effective April 2, 2026.
Chief Prock joined the department in 1996 and built a career defined by leadership, innovation, and an unwavering commitment to public safety. In 2017, she became the first woman to serve as Chief of Police in the history of the Myrtle Beach Police Department. From day one, she set a clear tone: public safety is a shared responsibility.
Under her leadership, the department modernized and expanded its capabilities in meaningful ways. She championed the creation of the Real Time Crime Unit and the integration of advanced tools such as ShotSpotter and the National Integrated Ballistic Information Network, strengthening investigative capacity and delivering real time intelligence to officers in the field. These advancements significantly enhanced public safety and positioned the department as a model for forward thinking law enforcement.
Chief Prock’s leadership extended well beyond technology. She worked tirelessly to build bridges between law enforcement and community service providers, addressing complex issues such as opioid addiction, mental health, and homelessness through collaboration and accountability. Her belief that strong communities and strong policing go hand in hand reshaped how the department engages with the public and its partners.
A graduate of Francis Marion University with a degree in Psychology, Chief Prock is also a graduate of the prestigious FBI National Academy. Throughout her career, she served in assignments across the department, including the waterfront, Narcotics, and Special Operations, gaining experience in virtually every operational corner of the agency.
Her professional leadership and influence extended far beyond the City of Myrtle Beach. Chief Prock is a member of the South Carolina Police Chiefs Association, the South Carolina Law Enforcement Officers’ Association, the Southern States Police Benevolent Association, and the FBI National Academy Associates.
She has served on numerous executive boards, including the Atlanta-Carolinas High Intensity Drug Trafficking Area Executive Board, the Police Assisted Addiction & Recovery Initiative Public Safety Board, the University of South Carolina Excellence in Policing Executive Board, the United States Attorney’s Law Enforcement Coordinating Committee Executive Board, the Serve & Connect Executive Board, and the South Carolina Interagency Council on Homelessness Board.
In October 2023, her commitment to excellence was recognized statewide when she received the 2023 Strom Thurmond Excellence in Law Enforcement Award for City Departments, one of the highest honors in South Carolina policing.
Chief Prock leaves behind a department that is stronger, more connected to its community, and better equipped for the future because of her vision, courage, and determination. Her impact will be felt for years to come, not only within the Myrtle Beach Police Department but across South Carolina and the nation.
Reflecting on her career, Chief Prock shared, “I am proud to have served the City of Myrtle Beach and to work with such an amazing team and partners. Thank you to my family, my team, my partners, and my community for your support. Enjoy the beach!”
The Myrtle Beach Police Department thanks Chief Prock for 30 years of extraordinary service, steady leadership, and an enduring legacy of excellence.