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Privacy Policy

How Keeping Myrtle Beach Safe collects, uses and protects your information.

Last updated: July 1, 2026

This Privacy Policy explains how the Greater Myrtle Beach Collaborative and its partners collect, use, share and protect information when you visit keepingmyrtlebeachsafe.com (the “Site”) or use its features, such as our safety-alert sign-up and contact forms. Please read it carefully. By using the Site, you agree to the practices described here.

Who we are

Keeping Myrtle Beach Safe is a public-safety information service operated by the Greater Myrtle Beach Collaborative (“we,” “us” or “our”) in partnership with the City of Myrtle Beach, the Myrtle Beach Police Department and Visit Myrtle Beach. Where this policy refers to our “partners,” it means these organizations.

Important: this Site is not for emergencies

Do not use this Site, its forms, or any alert to report an emergency. If you have an emergency, call 911 immediately. Our forms are reviewed during business hours and are not monitored around the clock. Information you submit through the “Report a Concern” form may be shared with local law enforcement or public-safety agencies so they can follow up.

Information we collect

Information you provide to us

We collect the information you choose to give us through our forms and features, including:

  • Safety alert sign-up: your email address, your mobile phone number (if you provide one for text alerts), and the alert topics you select (such as weather, beach flags, water quality or events).
  • “Ask a Safety Question” form: your name, email address, the topic, and the contents of your message.
  • “Report a Concern” form: a description of the concern and where it is located, and — only if you choose to provide them — your name and contact information.

You may choose not to provide this information, but some features (such as receiving alerts or getting a reply) will not work without it.

Information collected automatically

When you visit the Site, we and our service providers may automatically collect certain technical information, including your IP address, browser type and settings, device information, the pages you view, the links you click, referring web addresses, and the dates and times of your visits. We collect this through server logs and analytics tools.

Cookies and similar technologies

The Site uses cookies and similar technologies to operate properly, remember your preferences, and understand how the Site is used. We use Google Analytics (through the Google Site Kit plugin) to measure traffic and improve the Site. You can control or delete cookies through your browser settings; disabling some cookies may affect how the Site works. See “Your choices” below.

How we use your information

  • To send you the safety alerts and updates you sign up for.
  • To respond to your questions and messages.
  • To review reported concerns and route them to the appropriate team or, when relevant, to local law enforcement or public-safety agencies.
  • To operate, maintain, secure and improve the Site and its features.
  • To understand how visitors use the Site through analytics.
  • To comply with the law and protect the rights, property and safety of the public, our partners and others.

Text message (SMS) alerts

If you provide your mobile number and opt in to text alerts, you consent to receive automated safety-alert text messages from Keeping Myrtle Beach Safe at that number. Message frequency varies based on conditions and the topics you select. Message and data rates may apply. Consent to receive texts is not a condition of any purchase. You can opt out at any time by replying STOP to any message, or reply HELP for help. We do not sell or share your mobile number with third parties for their own marketing. Carriers are not liable for delayed or undelivered messages.

How we share information

We do not sell your personal information. We share information only as described below:

  • With our partners (the City of Myrtle Beach, Myrtle Beach Police Department and Visit Myrtle Beach) as needed to operate the Site and respond to your requests and reports.
  • With service providers who perform services for us, such as website hosting, form processing (Gravity Forms), email and text delivery, and analytics (Google). These providers may use your information only to provide services to us.
  • With law enforcement and public-safety agencies when you submit a concern or report, or when we believe disclosure is necessary to respond to an emergency, comply with the law, or protect the safety of the public or any person.
  • To comply with legal obligations, enforce our terms, or in connection with a legal claim or government request.
  • In a business transfer, such as a reorganization, merger or transfer of the Site, in which case information may be transferred as a business asset.

Third-party services and links

The Site relies on some third-party services and links to other websites:

  • Google Analytics helps us understand Site usage. Learn more in Google’s Privacy Policy, and opt out with the Google Analytics Opt-out Browser Add-on.
  • The Site loads fonts and icons from third-party content networks (such as Google Fonts and Font Awesome), which may receive your IP address as part of delivering those files.
  • We display public-safety and weather information from sources such as the National Weather Service, NOAA and the South Carolina Department of Public Health (DHEC). We retrieve this information; we do not send your personal data to them.
  • The Site links to city, county, state and other websites (for example, official municipal pages). We are not responsible for the privacy practices of those sites; their own policies apply.

Your choices

  • Alerts: unsubscribe from email alerts using the link in any alert email, or from text alerts by replying STOP.
  • Cookies: most browsers let you refuse or delete cookies. You can also install the Google Analytics opt-out add-on linked above.
  • Do Not Track: the Site does not currently respond to browser “Do Not Track” signals.

Your privacy rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of the personal information we hold about you, to opt out of certain uses, and to not be treated differently for exercising these rights. Residents of California and other states with comprehensive privacy laws, and individuals in the EU/UK, may have additional rights, including the right to know what information we collect and to request its deletion. We do not sell personal information. To make a request, contact us using the details below. We may need to verify your identity before responding.

Children’s privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us and we will delete it.

Data retention

We keep personal information only as long as needed for the purposes described in this policy. For example, we keep your alert subscription until you unsubscribe, and we retain form submissions as long as necessary to respond to and document them and as required by law or our records practices.

Data security

We use reasonable administrative, technical and physical safeguards to protect your information. However, no website or transmission over the internet is completely secure, and we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top. Your continued use of the Site after changes take effect means you accept the updated policy.

Contact us

If you have questions about this Privacy Policy or your information, or to make a privacy request, contact us:

Greater Myrtle Beach Collaborative
Attn: Privacy — Keeping Myrtle Beach Safe
1200 N. Oak Street, Myrtle Beach, SC 29577
Email: [email protected]

You can also reach us through the contact form on this Site.

Media & press inquiries

For media or press inquiries, please contact the Greater Myrtle Beach Collaborative communications team at [email protected]. Please do not use this address for privacy requests or to report a concern.

A safety partnership for residents & visitors